Darrell A. Dromgoole, Associate Professor and Extension Specialist, Texas A&M AgriLife Extension Service.
Scott Cummings, Associate Department Head and Program Leader; Professor and Extension Specialist, Texas A&M AgriLife Extension Service.
Reaching clientele in new and innovative ways is a continual goal for Extension educators. Some forms of communication are brief and easily shareable, such as social media content, while other forms can be directly sent to clientele, such as email newsletters. In fact, email newsletters can be a good way to connect with clientele in a format that offers a comfortable learning space.
Yet, with the high number of emails that most individuals receive every day, you need to make sure that your email newsletters are crafted in a way that will grab attention and keep the clientele reading. The following are some tips to develop and write engaging content for newsletters and e-newsletters.
Remember, effective e- newsletters don’t happen by accident—they take time, effort, and deliberate focus. E-Newsletters can serve a number of purposes. They can create or increase awareness, provide basic information, or provide a brief overview technical subject matter material in terms that can be understood by the general public. However, there are few situations where an e- newsletter alone will accomplish a program’s education goals.